THE HUMAN MUST SURVIVE THE MODEL.
BLADEPHAROH
AI can now give you 726.4 decent options before you've finished deciding whether you wanted the first one. Nobody asked for the other 725.4.
The toughest part is still the same -- human taste, judgment, context, and knowing what is actually worth keeping.
BLADEPHAROH is the house for the things we build around that problem -- companies, systems and disciplines.
Most of it starts in music. It doesn't have to end there.
The technology can generate, analyze, organize and accelerate all day long. Deciding what deserves to exist is still a human job, and around here it stays one.
FLAGSHIP
Fathomless Worlds
Reverse A&R, built as a company. The creative world is designed first -- songs, identity, mythology and intent -- then the right humans are cast into it. The founding manifesto is live.
ENTER FATHOMLESS WORLDS
A DISCIPLINE
REVERSE A&R
The world comes first. Then songs, identity and intent. Then the humans who belong inside it.
EXPLORE REVERSE A&R
THE FIFTH CHAIR
AI GETS A SEAT. IT DOES NOT GET AN INSTRUMENT.
An assisted-listening system built first for jazz. The machine listens. The humans decide.
MEET THE FIFTH CHAIRFOUNDER
Justin Newsome
Music has been the center of my work for the last decade or so. The career around it is harder to define. Webster's wasn't much help.
A&R and artist development, media strategy, sales, film and television, startups, corporate work, and Newsome Projects, my own practice, since 2012.
None of it was a detour. BLADEPHAROH comes from all of it.
CONTACT
Partnerships, speaking, advisory work, or something interesting enough that I should probably hear about it.